Through our strategy meetings with the leadership of Madsen Roofing we learned they had a new service offering they were releasing, and were in need of a logo and brochure to promote it. We worked with their team to rewrite their messaging to be more client focused and less technical, and build a new logo for their RoofShield service. We helped Madsen stand apart from its competitors through visuals, messaging, tone, and feel, and increase product/service awareness to their target audience in three main areas: (1) roofing and waterproofing solutions (2) maintenance services (3) 24-hour leak response.