FNC Title Services and Allegiant Reverse Services (ARS) is a family of companies in the Reverse Mortgage Industry. The leadership at Allegiant Reverse reached out to us when they launched their new company. They had no branding and no idea what they wanted except a professional look and message that would help them penetrate the market and stand out above their competition. We worked closely with them to design a professional look and feel, as well as write compelling copy that resonated with their audience and showcased the long-standing industry experience of the people on their team. We not only helped them attract attention in a noisy market and promote new service offerings, but we’ve also helped them establish a strong brand presence achieving reach, engagement, and growth. Because of our work with ARS, their parent company FNC decided to rebrand. The BRIX team worked diligently to create a logo that aligned with the existing ARS branding, despite their company name and letters being very different in form. We were very excited about what we were able to achieve. We also worked strategically with them on a relatable color palette and message, but something that was different enough to separate the two companies. We still work closely with both companies today on website maintenance and brand management.